What to Know (About Us)

What to Wear (Rocky Mountain) is the second boutique of its kind.  The original store is located in Edwardsville, IL., the hometown of our owner, Jerri Roush.  The first store was started by her sister, Jill Dorsey, more than 13 years ago.  Jill and her team have found great success in the midwest and we wanted to bring the same concept to beautiful Colorado Springs!  We strive to carefully select unique styles and brands so no matter your personal style we will have something for you at What to Wear.  We love being part of the Colorado Springs community!

About Jerri

Jerri is the youngest of four girls. She owns an event business, JRoush Events--she has been in the events/sports marketing industry for over 30 years--in addition to What to Wear. Her favorite place she has ever traveled to with her husband is the Maldives, and she loves to read all kinds of books in her free time. Jerri also enjoys cooking while indulging in a glass of wine (or two). As for her fashion taste, she loves a fun pair of pumps (actually there really isn’t a pair of shoe she doesn’t love), and a good cardigan or duster because she is always cold.